Bonus Edition The Data Examiner 04/19/2023

Americans Seeking “Revenge”:

According to a recent study, Americans are more likely than ever to experience problems with the goods and services provided by businesses. A significant percentage of them are actively seeking “revenge” for their misfortunes.

Around 74% of the 1,000 consumers claimed to have encountered a product or service issue in the previous year. The study’s most recent round of data showed 66% in 2020 and 56% in 2017, respectively. When a similar version of the survey was first conducted in 1976, just 32% of participants reported having a problem.

According to the survey, the proportion of customers who have taken action to settle a score with a company using methods like pestering or public shaming in person or online tripled to 9% from 3% in 2020. That halted a declining trend in actions motivated by retaliation: Between 2003 and 2017, the typical client seeking retribution was 17%.


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